|
|
Goal Generate more leads Who doesn't need more leads? However, pay attention to the quality and level of maturation of the contacts that you have managed to attract to the site and capture through conversion mechanisms. Not all leads, in fact almost none are actually ready to purchase or make direct contact with salespeople, so it is of fundamental importance to provide a diversified offer of content for the different phases of the buyer's journey.
One of the biggest difficulties for manufacturing companies is being able to connect with potential customers who are wedding photo editing service still in the very early stages of the purchasing process. If, in fact, the forms on the site offer the request for a quote or the booking of a commercial appointment, those who are still simply examining the possible solutions on the market have no way of being "captured" by the conversion mechanisms. To overcome the problem, it is necessary to offer informative, useful and educational materials suitable for the initial stages of the process, for that.
Site users who still do not want to speak directly with the company. Once these contacts have been obtained, lead nurturing campaigns can be activated that gradually prepare them for the purchase. Objective : Qualify leads We can distinguish contacts into two categories: MQL marketing-qualified leads, i.e. users who leave their data on the site SQL sales-qualified leads, i.e. prospects who wish to talk to you not yet real commercial opportunities, it will be the sales team's job to qualify them as such) Download the ebook To obtain more SQL, there are specific inbound techniques that go well beyond the contact form to book an appointment or request a quote.
|
|
發表於 13:01:03